经管文法教育 > 经济类
商务英语
书号：9787113178994 套系名称：普通高等院校“十一五”规划教材
作者：刘昕 出版日期：2014-06-01
定价：21.00 页码 / 开本：164 /16
策划编辑：潘星泉 责任编辑：潘星泉
适用专业：无 适用层次：本科
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本书涵盖了商务英语的主要内容，并对商务活动的主要活动和环节加以阐释。主要包括经济、财政、市场、保险、电子商务、产业、国际合作、人力资源、消费等内容。每单元由阅读、写作、词汇与注释、练习等几部分组成。为了方便教学，每单元都设置了英文相关阅读资料，以激发学生的学习兴趣。
本书适合作为高校英语、经贸及电子商务等专业的专业英语教材，也可以用作国际商务师、外销员等专业人员职业资格考试的备考用书，对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员也是一本颇具实用性和参考性的书籍。无
Unit 1 Economy 1
Text 1
Vocabulary 3
Exercises for Text 4
Supplementary Reading A 5
Supplementary Reading B 7
Business Writing 9
Sample 10
Useful Sentences 10
Unit 2 Financial 13
Text 13
Vocabulary 15
Exercises for Text 15
Supplementary Reading A 16
Supplementary Reading B 17
Business Writing 20
Sample 21
Useful Sentences 21
Unit 3 Marketing 22
Text 22
Vocabulary 23
Exercises for Text 24
Supplementary Reading A 25
Supplementary Reading B 29
Business Writing 33
Sample 34
Useful Sentences 36
Unit 4 Insurance 38
Text 38
Vocabulary 40
Exercises for Text 40
Supplementary Reading A 41
Supplementary Reading B 44
Business Writing 46
Sample 46
Useful Sentences 47
Unit 5 E-commerce 49
Text 49
Vocabulary 51
Exercises for Text 51
Supplementary Reading A 52
Supplementary Reading B 55
Business Writing 58
Sample 58
Useful Sentences 59
Unit 6 Industry 61
Text 61
Vocabulary 62
Exercises for Text 63
Supplementary Reading A 64
Supplementary Reading B 65
Business Writing 69
Sample 69
Useful Sentences 69
Unit 7 International Cooperation 71
Text 71
Vocabulary 72
Exercises for Text 72
Supplementary Reading A 73
Supplementary Reading B 76
Business Writing 78
Sample 79
Useful Sentences 79
Unit 8 Human Resources 81
Text 81
Vocabulary 84
Exercises for Text 84
Supplementary Reading A 85
Supplementary Reading B 88
Business Writing 93
Sample 94
Useful Sentences 98
Unit 9 Consumption 100
Text 100
Vocabulary 102
Exercises for Text 102
Supplementary Reading A 102
Supplementary Reading B 104
Business Writing 106
Sample 106
Useful Sentences 107
Unit 10 Strategic Management 109
Text 109
Vocabulary 110
Exercises for Text 111
Supplementary Reading A 112
Supplementary Reading B 114
Business Writing 117
Sample 118
Useful Sentences 118
Unit 11 Globalization 121
Text 121
Vocabulary 124
Exercises for Text 125
Supplementary Reading A 127
Supplementary Reading B 132
Business Writing 138
Sample 139
Useful Sentences 139
Appendix 141
Typical Oral Business English 141
Glossary 150
Reference 158内容丰富，结构合理