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大学生礼仪

书号：9787113208578 套系名称：高等院校人文素养教育“十三五”规划教材

作者：李萍出版日期：2015-09-01

定价：39.80 页码 / 开本：168 /16

策划编辑：魏娜责任编辑：周海燕祝和谊

适用专业：无适用层次：本科

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       本书结合当前高等院校礼仪教育的现状 , 深入、全面地介绍了大学生日常学习与生活中的礼仪知识。主要内容包括 ：礼仪概述、个人礼仪、交往礼仪、家庭礼仪、校园礼仪、求职面试礼仪等六方面。书中既有对理论的深入阐述，又有切合大学生特点的能力训练和操作方法。每章节都设置相应的学习任务，制订学习计划和任务实施的方法，积极体现了任务驱动的特征，充分调动大学生学习的积极性，使学生更好地掌握知识，进而将知识转化为技能和素养。



        本书使用了大量图片，直观形象、操作性强，既可作为高职高专院校、成人高校、民办高校的人文素质教育教材，也可供社会从业人员参考。"

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第１章礼仪概述

1.1 什么是礼仪.............................................................................................................1
1.1.1　礼仪的含义 .................................................................................................2
1.1.2　礼仪的实质与特征 ......................................................................................3
1.2 礼仪的原则与功能 ..................................................................................................5
1.2.1　礼仪的基本原则 ..........................................................................................5
1.2.2　礼仪的功能 .................................................................................................7
1.3 礼仪的修养和教育 ..................................................................................................9
1.3.1　礼仪修养 .....................................................................................................9
1.3.2　礼仪教育 ...................................................................................................10

第２章个人礼仪

2.1 仪容礼仪 ..............................................................................................................15
2.1.1　仪容的含义 ...............................................................................................15
2.1.2　仪容修饰的基本要求 .................................................................................15
2.1.3　仪容的修饰 ...............................................................................................16
2.2 服饰礼仪 ..............................................................................................................23
2.2.1　服饰穿戴的原则 ........................................................................................23
2.2.2　服装色彩的种类与搭配 .............................................................................25
2.2.3　西装的穿着要求 ........................................................................................27
2.2.4　西装套裙的穿着要求 .................................................................................31
2.2.5　饰品 ..........................................................................................................32
2.3 仪态礼仪 ..............................................................................................................36
2.3.1　站姿 ..........................................................................................................36
2.3.2　坐姿 ..........................................................................................................38
2.3.3　走姿 ..........................................................................................................44
2.3.4　蹲姿 ..........................................................................................................46
2.3.5　手势 ..........................................................................................................48
2.3.6　表情 ..........................................................................................................51
2.3.7　空间语言 ...................................................................................................54
2.4 交谈礼仪 ..............................................................................................................56
2.4.1　交流的语言 ...............................................................................................57
2.4.2　交谈的主题 ...............................................................................................59
2.4.3　交谈礼仪及技巧 ........................................................................................60
2.4.4　聆听艺术 ...................................................................................................62

第３章交往礼仪

3.1 称呼礼仪 ..............................................................................................................64
3.1.1　生活中的称呼 ...........................................................................................65
3.1.2　工作中的称呼 ...........................................................................................67
3.1.3　称呼的禁忌 ...............................................................................................68
3.2 介绍礼仪 ..............................................................................................................69
3.2.1　介绍礼仪的含义 .......................................................................................69
3.2.2　介绍的类型 ...............................................................................................69
3.3 见面礼仪 ..............................................................................................................75
3.3.1　握手 ..........................................................................................................76
3.3.2　其他常见的见面礼节 .................................................................................81
3.4 名片礼仪 ..............................................................................................................84
3.4.1　名片的制作 ...............................................................................................85
3.4.2　名片的分类 ...............................................................................................86
3.4.3　名片的用途 ...............................................................................................87
3.4.4　名片的交换 ...............................................................................................88
3.4.5　名片的存放和管理 ....................................................................................91
3.5 拜访和迎访礼仪 ...................................................................................................92
3.5.1　拜访礼仪 ...................................................................................................92
3.5.2　接待礼仪 ...................................................................................................94
3.6 馈赠礼仪 .............................................................................................................97
3.6.1　馈赠原则 ...................................................................................................97
3.6.2　馈赠礼品的标准 ........................................................................................99
3.6.3　馈赠礼品的时机 ........................................................................................99
3.6.4　送礼和受礼 .............................................................................................100
3.6.5　赠花的礼仪 .............................................................................................101
3.7 大学生舞会礼仪 .................................................................................................102
3.7.1　大学生舞会的组织规范 ...........................................................................103
3.7.2　参加舞会的礼节 .....................................................................................104
3.8 餐饮礼仪 ............................................................................................................107
3.8.1　中餐礼仪 .................................................................................................107
3.8.2　西餐礼仪 ................................................................................................. 112

第４章家庭礼仪

4.1 家庭成员礼仪 ..................................................................................................... 118
4.1.1　子女对父母的礼仪 .................................................................................. 118
4.1.2　父母子女沟通的礼仪 ............................................................................... 119
4.1.3　兄弟姐妹相处的礼仪 ..............................................................................120
4.2 邻里相处礼仪 .....................................................................................................121
4.2.1　邻里相处之道 .........................................................................................122
4.2.2　与邻里之间相处的礼仪 ...........................................................................123
4.3 待客与做客礼仪 .................................................................................................124
4.3.1　待客礼仪 .................................................................................................124
4.3.2　做客礼仪 .................................................................................................126

第５章校园礼仪

5.1 校园生活礼仪 .....................................................................................................128
5.1.1　校园基本礼仪 ........................................................................................129
5.1.2　校园语言礼仪 ........................................................................................129
5.1.3　校园仪表礼仪 ........................................................................................130
5.1.4　校园交往礼仪 ........................................................................................130
5.1.5　校园宿舍礼仪 ........................................................................................131
5.1.6　校园食堂用餐礼仪 .................................................................................132
5.2 校园学习礼仪 .....................................................................................................133
5.2.1　大学生课堂礼仪 .....................................................................................133
5.2.2　多媒体教室礼仪及实验（训）室礼仪 .....................................................134
5.2.3　大学生在图书馆学习时的礼仪 ...............................................................135
5.2.4　大学生听报告时的礼仪 ..........................................................................136
5.2.5　升旗（降旗）仪式礼仪 ..........................................................................137
5.2.6　运动会开（闭）幕礼仪 ..........................................................................137
5.2.7　开学典礼礼仪 ........................................................................................137
5.2.8　毕业典礼礼仪 ........................................................................................138
5.2.9　校庆典礼礼仪 ........................................................................................138

第６章求职面试礼仪

6.1 求职前礼仪.........................................................................................................140
6.1.1　了解社会需求做好充分准备 ................................................................141
6.1.2　审视自己明确求职目标 ...........................................................................141
6.1.3　准备求职材料 .........................................................................................142
6.2 求职中礼仪.........................................................................................................145
6.2.1　形象的准备 .............................................................................................145
6.2.2　心态的准备 .............................................................................................146
6.2.3　求职面试中礼仪 ......................................................................................146
6.2.4 　面试经典问题回答 .................................................................................147
6.3 求职后礼仪.........................................................................................................149
6.3.1　表示感谢 .................................................................................................150
6.3.2　调整心情 .................................................................................................150
6.3.3　查询结果 .................................................................................................150
6.3.4　职场面试六忌 .........................................................................................151
附录高等学校学生行为准则教学［2005］5号 ...................................................154
参考文献 ...................................................................................................................155

        本书结合当前高等学校礼仪教育的现状,深入、全面地介绍了大学生日常学习与生活中的礼仪知识，广泛涉及礼仪的修养、仪表仪态、交往活动、求职应聘等诸多方面。书中既有对理论的深入阐述，又有切合大学生特点的能力训练和操作方法。