经管文法教育 > 文法类
跨文化交际研究概论
书号：9787113240974 套系名称：无
作者：王卓 洪宇 出版日期：2018-07-01
定价：35.00 页码 / 开本：300 /32
策划编辑：潘星泉 责任编辑：潘星泉 田银香
适用专业：无 适用层次： 本科
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跨文化交际研究作为一个应用性很强的学科，往往会涉及跨学科的内容，当今中国在进行全球化的融合中也需要大量能够进行跨文化交际的人才。本书正是遵循实用性、阶段性和适度性的原则，从价值观、言语交际、非言语交际、跨文化冲突、休克与适应、跨文化交际心理与态度等不同维度来重点培养读者对于跨文化交际的终身学习意识。
本书适合作为研究世界不同文化的参考用书，也适合作为其他各专业人员在涉外活动中的跨文化指南。无
"Chapter 1 Intercultural Communication ..................................001
1.1 The Introduction of Intercultural Communication ....................001
1.2 The Development of Intercultural Communication ..................004
1.3 Problems in Intercultural Communication ................................008
1.4 Intercultural Communication vs. Cross-Cultural
Communication .........................................................................011
1.5 Improving Intercultural Communication ...................................013
1.6 The Advantages of Intercultural Communication .....................016
1.7 Six Barriers to Intercultural Communication ............................018
1.8 Communicating Across Cultures ...............................................020
Summary ............................................................................................022
Chapter 2 Communication ......................................................023
2.1 What Is Communication ...........................................................023
2.2 The Communication from Macro Angle ...................................026
2.3 The Understanding Aspects of Communication ........................032
2.4 The Characteristics of Communication .....................................034
Summary ............................................................................................037
Chapter 3 Culture....................................................................038
3.1 Introduction of Culture ..............................................................038
3.2 The Aspects of Culture .............................................................040
3.3 High-Context and Low-Context Cultures .................................042
3.4 The Relationship between Culture and Communication ...........044
Summary ............................................................................................048
Chapter 4 Cultural Differences ................................................050
4.1 Basic Difference ........................................................................050
4.2 Cultural Dimensions ..................................................................0534.3 The Individual Culture and the Collective Culture in
Different Society ........................................................................056
Summary ............................................................................................060
Chapter 5 Culture and Language............................................061
5.1 Language and Its Culture Influence ...........................................061
5.2 Language in Practice .................................................................064
5.3 Language, Thoughts and Culture ..............................................068
5.4 Language and Culture in Translation ........................................070
Summary ............................................................................................073
Chapter 6 Culture and Verbal Communication .......................074
6.1 Verbal Patterns ...........................................................................074
6.2 Culture in Communication .......................................................076
6.3 The Impact of Confucianism on Communication .....................080
6.4 Cultural Attitude toward Verbal Communication ......................083
6.5 Hospitality .................................................................................088
6.6 Greeting and Concern ................................................................091
6.7 Money ........................................................................................093
6.8 Modesty .....................................................................................095
6.9 Compliments .............................................................................097
6.10 Gratitude and Apology ............................................................100
6.11 No Politeness ...........................................................................101
6.12 Visiting and Parting .................................................................102
6.13 Courtesy of Visiting and Parting .............................................104
6.14 Common Topics in China and the West ..................................108
6.15 Gift-Giving Etiquette ...............................................................109
Summary ............................................................................................114
Chapter 7 Culture and Nonverbal Communication ................. 115
7.1 The Silent Language ..................................................................115
7.2 Some Nonverbal Behaviors in Different Cultures .....................118
7.3 Black Walk and Japanese Bow ..................................................123
7.4 Functions of Nonverbal Behaviors in Communication .............125
7.5 Body Language ..........................................................................1297.6 Eye Contact ...............................................................................131
7.7 Facial Expressions .....................................................................132
7.8 Paralanguage .............................................................................134
7.9 Time Language ..........................................................................137
7.10 Space Language ......................................................................139
7.11 Immediacy Behaviors in Teaching Context .............................142
Summary ............................................................................................143
Chapter 8 Time and Culture ....................................................145
8.1 Cultural Differences in Time Sense ..........................................145
8.2 Cultural Conceptions in Time ....................................................147
8.3 Patterning of Time in Different Cultures ...................................153
8.4 Culture Shock in Future ............................................................156
Summary ............................................................................................158
Chapter 9 Space and Culture .................................................160
9.1 Introduction of Personal Space ..................................................160
9.2 The Language of Space .............................................................162
9.3 The Use of Space in Culture ......................................................165
9.4 The Expression of Culture in Space ..........................................170
Summary ............................................................................................173
Chapter 10 Generation Gap in Communication ......................174
10.1 The Origin of Generation Gap .................................................174
10.2 Living Generations of Americans ............................................180
10.3 The Trend of Generation Gap ..................................................184
Summary ............................................................................................187
Chapter 11 Gender Differences ..............................................189
11.1 Different Expressions ..............................................................189
11.2 Miscommunication ..................................................................194
11.3 How to Learn to Become Male or Female ..............................197
Summary ............................................................................................200
Chapter 12 Culture and International Business ......................201
12.1 Culture in International Business ............................................201
12.2 Cross-culture Negotiation ........................................................20412.3 Two Casts of Minds .................................................................209
12.4 The Globalization of Business ................................................212
Summary ............................................................................................215
Chapter 13 Intercultural Perception ........................................217
13.1 Different Images ......................................................................217
13.2 Stereotypes ..............................................................................219
13.3 Ethnocentrism ..........................................................................221
Summary ............................................................................................225
Chapter 14 Culture Shock and Adaptation..............................227
14.1 Two Views of Culture Shock ...................................................227
14.2 Adjustment and Reentry Processes .........................................229
14.3 Qualities of Mindfulness .........................................................236
14.4 Managing Conflict in Communication ....................................240
Summary ............................................................................................243
Chapter 15 Intercultural Understanding ..................................244
15.1 How to Improve Intercultural Understanding .........................244
15.2 How to Communicate Effectively with Strangers ...................246
15.3 How to Overcome Ethnocentrism in Communication ............252
15.4 A Matter of Survival ...............................................................255
Chapter 16 Naming and Addressing .......................................260
16.1 Naming ....................................................................................260
16.2 Different Meanings of Names .................................................263
16.3 Ways of Addressing .................................................................265
16.4 Kinship ....................................................................................270
Chapter 17 Culture-loaded Words in Communication ............276
17.1 Cultural Differences in Colors .................................................277
17.2 Words in Economy ..................................................................280
17.3 Proverbs and Idioms about Proverbs .......................................282
17.4 Numbers ..................................................................................284
17.5 Taboos......................................................................................286
Summary ............................................................................................291"
"哈尔滨金融学院
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内容先进，结构完整，实例丰富，突出实用性。